In the current times of digitalization, innovation, and disruption, discover how we are helping our clients transform their stories.
Healthcare
For decision-makers working in the healthcare industry, the rapidly changing environment in which decisions must be made is a constant source of pressure. Healthcare is an exciting sector with innovation and products coming in continuously. Consumers are becoming more health-conscious and opting for organic food, low sugar, low carbs products, etc. This has changed the face of the healthcare industry and requires a new way of talking to these consumers. Q&Q Healthcare Research Cell can help you make decisions with confidence. Our experienced healthcare market research professionals leverage high-level research, planning, and analytical skills as well as vast experience and knowledge of the healthcare market to help you make the optimal decision at every phase of the product lifecycle.
Q&Q Research Insights has been working with world-class healthcare organizations in meeting their market research needs. With a well-qualified team of Biochemists, Biotechnologists, Microbiologists, B.Pharm’s, PhD’s and MBA’s we can boast of authentic, knowledgeable and actionable analysis to your research needs – whether it is launching a new drug in the market, studying user drug purchasing habits, understanding doctors views on a particular brand or product. We are capable of proposing projects required at each stage of a product’s lifecycle: from development to launch, and on to its maturity.
Our Expertise in this area –
- Brand Equity and Tracking
- Brand positioning studies
- Comprehensive Doctor (HCP) and Chemist surveys
- OTC Brand survey – Rx to OTC Switch surveys
- Ad Campaign recall
- Brand Equity and Tracking
- Brand positioning studies
- Comprehensive Doctor (HCP) and Chemist surveys
- OTC Brand survey – Rx to OTC Switch surveys
- Ad Campaign recall
Contact us to find out how we can help your business!
Case Studies
Mapping the consumer journey in the derma care category
The Scope – The principal objective of this study was to precisely understand the whole journey a consumer goes through in various skin and hair related conditions. They also wanted to know the role of influences including dermatologists, peers, beauticians in the decision making while treating these skin disorders.
Understanding brand equity of essential cough management brand and possible line extension
The Scope – Our client had a top-performing cough management brand; however, in the recent past, the brand developed some issues. This led to the damaging of the brand name. Hence the client wanted to understand the brand equity and further check for line extension with a new formulation that does not cause addiction.
Development of Claims bank for one of the world’s largest electrolyte formulation
The Scope – The client, a well-known consumer healthcare company, wanted to create claims for one of the world’s largest electrolyte formulation. Hence validation of these claims was required from qualified HCP’s. Quantitative Face to face interviews with 350 HCPs that consisted of GPs, Paediatricians, and Gynecologists.
