Insight-driven decision making can accelerate your growth!
FMCG & Consumer Durables
In a rapidly changing market scenario of FMCG and consumer durable products, Q&Q Research Insights Pvt. Ltd provides complete 360-degree services to clients. We work in this domain right from need-gap identification to segmentation, market size estimation, brand equity measurement, pre, and post-concept-testing and post-launch feedback. We help manufacturers, and retailers increase profitability by understanding consumer purchase motivations/drivers, seeking product attributes that are valued by consumers, identifying usage need gaps, improving to refine the mix and size of product lines, understanding their media habits and optimizing their product portfolios. Being a dynamic industry, we customize the research tools and methodologies often since one size doesn’t fit all.
Our qualified team of researchers have in-depth knowledge and category experience to understand client requirements and accordingly offer them customized research solutions. Depending on the research objectives and client’s need, we offer various quantitative or qualitative or hybrid research methodologies. We help you understand your consumers and thus make business decisions and keep above the competition.
Our core strength remains in delivering quality and insightful results in quick turnaround time.
Our Expertise in this area –
- Concept and Ad Testing – Pre and Post
- Segmentation Studies
- Understanding Path to Purchase
- Shop Along Surveys
- Home usage Test
- Satisfaction measurement studies
- Consumer Conversion and Churn Analysis
- Usage and Attitude Studies
- Brand Equity Measurement
The Scope – The client wanted to evaluate the best product pack concept amongst women in India who use Hair Oil sachets. (small SKU Users). The client realized that using hair oil sachets lead to significant product wastage as the amount in 1 sachet was slightly more than 1-time usage. Total of 4 Focus Groups in Delhi streamed LIVE through Focus Vision to London
The Scope – The client is a major FMCG manufacturer. They wanted to reinvent their major tea brand in India. Hence understanding the changing behavior of consumers was critical. Apart from reinventing the brand, the client wanted to understand in-depth how to make the next move in the tea category.
Understanding the perception of SUV’s amongst Indian consumers and impression of SUV advertising using semiotic decoding
The Scope – The client was one of India’s most considerable SUV manufacturer. They wanted to understand the perception and opinion of Indian male consumers towards their new advertising campaign.15 Focus Group discussions were done with Male consumer across six major cities