Our in-depth knowledge and agriculture expertise have helped many clients steer their brand growth!

Agriculture & Animal Health

Agriculture Research has been one of the core areas of strength and interest in Q&Q. We have been actively working in this sector for the last 15 years. Agriculture research gives Q&Q substantial reach in rural India. Today we work in nearly all Indian states and cover even the most challenging geographies like HP, J&K, and North-East. We touch more than 5000 farmers and rural consumers each month through our various studies. Having many domain experts onboard since the beginning, Q&Q has been able to make a mark as a stalwart in Agriculture Research in India. With a well-qualified team of Agriculture postgraduates and doctorates – we can boast of authentic, knowledgeable, and actionable analysis to your research needs.

Q&Q Research Insights provides market research services in the area of agriculture, agribusiness, animal healthcare, and allied sectors. Over the years, we have gained immense experience in this area of work. We are committed to complementing our clients through meaningful and insightful information which the client can utilize efficiently and confidently in their decision making. We partner with leading Agri input majors in the country for their products straddling across the value chain.

Our Expertise includes –

  • Brand Equity and Tracking
  • Brand Positioning studies
  • Brand Usage Tracking across the entire season
  • Brand communication and concept testing
  • Trade penetration and Satisfaction studies
  • Pre and Post Brand Launch surveys
  • Pricing Optimization and value pricing
  • Farmer panel surveys
  • Brand Equity and Tracking
  • Brand Positioning studies
  • Brand Usage Tracking across the entire season
  • Brand communication and concept testing
  • Trade penetration and Satisfaction studies
  • Pre and Post Brand Launch surveys
  • Pricing Optimization and value pricing
  • Farmer panel surveys

Contact us to find out how we can help your business!

Case Studies

Pricing Correction for a premium brand using DCM

Pricing Correction for a premium brand using DCM

The Scope – The client, a large MNC, wanted to review the price strategy for one of their highest selling brands in the country which were going out of patent in a few years. A price correction was needed to get the maximum market share before other competition crept in to take stock. The study was conducted among 2400 growers of 6 different crops
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