{"id":1179,"date":"2019-08-02T09:47:27","date_gmt":"2019-08-02T09:47:27","guid":{"rendered":"https:\/\/qqri.com\/qqr\/?p=1179"},"modified":"2019-08-31T11:13:52","modified_gmt":"2019-08-31T11:13:52","slug":"checking-discount-violations-during-car-sale-process-at-dealerships","status":"publish","type":"post","link":"https:\/\/www.qqri.com\/qqr\/checking-discount-violations-during-car-sale-process-at-dealerships\/","title":{"rendered":"Checking discount violations during car sale process at dealerships"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Checking discount violations during car sale process at dealerships banner&#8221; _builder_version=&#8221;3.26.4&#8243; background_image=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/08\/car-sale-process-banner.jpg&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.26.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;242px&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Checking discount violations during car sale process at dealerships&#8221; module_class=&#8221;center&#8221; _builder_version=&#8221;3.27.3&#8243; title_font=&#8221;|800|||||||&#8221; title_font_size=&#8221;30px&#8221; meta_font=&#8221;|700|||||||&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;16px&#8221; background_color=&#8221;rgba(255,255,255,0.65)&#8221; custom_margin=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding=&#8221;10px|10px||10px|false|true&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_text module_id=&#8221;white-text&#8221; _builder_version=&#8221;3.27.3&#8243; background_color=&#8221;#269c86&#8243; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;]<\/p>\n<p class=\"font-size-14\"><a href=\"https:\/\/qqri.com\/qqr\/\" class=\"white-text\"><i class=\"fa fa-home\" style=\"font-size:14px\"><\/i> \u00a0 Home<\/a> &nbsp; <i class=\"fa fa-angle-double-right\" style=\"font-size:16px; color:#fff;\"><\/i><a href=\"https:\/\/qqri.com\/qqr\/case-studies\/\" class=\"white-text\"> &nbsp; Case Studies &nbsp; <i class=\"fa fa-angle-double-right\" style=\"font-size:16px; color:#fff;\"><\/i>&nbsp; <a href=\"https:\/\/qqri.com\/qqr\/checking-discount-violations-during-car-sale-process-at-dealerships\/\" class=\"white-text\"> Checking discount violations during car sale process at dealerships<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;    1. Brand Equity and Performance Tracking content&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_image src=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/08\/car-sale-process-detail.jpg&#8221; _builder_version=&#8221;3.26.4&#8243; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.0.1&#8243;][et_pb_text admin_label=&#8221;Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering.&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.1.0&#8243;]<\/p>\n<h2 class=\"font-size-18\">The Scope \u2013 <\/h2>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering. This resulted in a disparity in the market.<\/li>\n<li class=\"arrow_right paragraph-text\">This tracking study was undertaken to identify such dealerships so that suitable action can be taken.<\/li>\n<li class=\"arrow_right paragraph-text\">The study was conducted through a mystery shopping exercise, covering around ten dealerships every month all over the country.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243;][et_pb_text admin_label=&#8221;Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering.&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; text_text_color=&#8221;#000000&#8243; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<h2 class=\"font-size-18\">The Methodology \u2013 <\/h2>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">The study was conducted for three different car segments Hatchbacks, Sedans, and SUVs<\/li>\n<li class=\"arrow_right paragraph-text\">The methodology used was telephonic interviews, followed by store visits.<\/li>\n<li class=\"arrow_right paragraph-text\">A total of 180 store visits were done across India.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Desktop Section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;2&#8243; _address=&#8221;2.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.2.0&#8243;][et_pb_text admin_label=&#8221;Dealerships offering the violations on the discount offered in various segments of cars were identified. Documentary proof, along with audio\/video recordings, was provided to authenticate the findings. This not only helped the client in curbing the mal-practice among the dealers but also for setting an example for other dealerships. Apart from this, insights on the sales process were also provided in terms of explanation of variant features, test drive offered, follow up calls etc.&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.2.0.0&#8243;]<\/p>\n<h2 class=\"font-size-18\">The Outcome \u2013 <\/h2>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Dealerships offering the violations on the discount offered in various segments of cars were identified.<\/li>\n<li class=\"arrow_right paragraph-text\">Documentary proof, along with audio\/video recordings, was provided to authenticate the findings.<\/li>\n<li class=\"arrow_right paragraph-text\">This not only helped the client in curbing the mal-practice among the dealers but also for setting an example for other dealerships.  <\/li>\n<li class=\"arrow_right paragraph-text\">Apart from this, insights on the sales process were also provided in terms of explanation of variant features, test drive offered, follow up calls, etc.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;3.0.1&#8243;][et_pb_divider color=&#8221;#f79d01&#8243; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;3.0.1.0&#8243;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;2&#8243; _address=&#8221;3.0.2&#8243;][et_pb_divider color=&#8221;#aadb24&#8243; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;3.0.2.0&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.27.3&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; _i=&#8221;1&#8243; _address=&#8221;3.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;3.1.0&#8243;][et_pb_text module_class=&#8221;black-text  footer-title&#8221; _builder_version=&#8221;3.27.3&#8243; 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module_class=&#8221;black-text&#8221; _builder_version=&#8221;3.27.3&#8243; text_text_align=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; _i=&#8221;2&#8243; _address=&#8221;3.2.0.2&#8243;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Scope \u2013 Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering. This resulted in a disparity in the market. This tracking study was undertaken to identify such dealerships so that suitable action can be taken. <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p class=\"paragraph-text black-text\">Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering. This resulted in a disparity in the market.<\/p><p class=\"paragraph-text black-text\">This tracking study was undertaken to identify such dealerships so that suitable action can be taken.<\/p><p class=\"paragraph-text black-text\">The study was conducted through a mystery shopping exercise, covering around ten dealerships every month all over the country.<\/p><p class=\"paragraph-text black-text\">The study was conducted for three different car segments \u2013\u00a0<\/p><ul class=\"arrow_right paragraph-text black-text\"><li>Hatchbacks<\/li><li>Sedan<\/li><li>SUV<\/li><\/ul><p class=\"paragraph-text black-text\">As an outcome of this track project \u2013\u00a0<\/p><ul class=\"arrow_right1\"><li><a>Dealerships offering the violations on the discount offered in various segments of cars were identified.<\/a><\/li><li><a>Documentary proof, along with audio\/video recordings, was provided to authenticate the findings.<\/a><\/li><li><a>This not only helped the client in curbing the mal-practice among the dealers but also for setting an example for other dealerships.<\/a><\/li><li><a>Apart from this, insights on the sales process were also provided in terms of explanation of variant features, test drive offered, follow up calls etc.<\/a><\/li><\/ul>","_et_gb_content_width":"","footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Checking discount violations during car sale process at dealerships - Q&amp;Q Research Insights Pvt. 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