{"id":1161,"date":"2019-08-02T09:33:06","date_gmt":"2019-08-02T09:33:06","guid":{"rendered":"https:\/\/qqri.com\/qqr\/?p=1161"},"modified":"2019-09-03T12:09:02","modified_gmt":"2019-09-03T12:09:02","slug":"development-of-claims-bank-for-one-of-the-worlds-largest-electrolyte-formulation","status":"publish","type":"post","link":"https:\/\/www.qqri.com\/qqr\/development-of-claims-bank-for-one-of-the-worlds-largest-electrolyte-formulation\/","title":{"rendered":"Development of Claims bank for one of the world\u2019s largest electrolyte formulation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Development of Claims bank for one of the world\u2019s largest electrolyte formulation banner&#8221; _builder_version=&#8221;3.26.4&#8243; background_image=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/08\/electrolyte-formulation-banner.jpg&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.26.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Development of Claims bank for one of the world\u2019s largest electrolyte formulation&#8221; module_class=&#8221;center&#8221; _builder_version=&#8221;3.27.3&#8243; title_font=&#8221;|800|||||||&#8221; title_font_size=&#8221;30px&#8221; meta_text_color=&#8221;#000000&#8243; background_color=&#8221;rgba(255,255,255,0.84)&#8221; custom_margin=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding=&#8221;10px|10px||10px|false|true&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_text module_id=&#8221;white-text&#8221; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#269c86&#8243; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;]<\/p>\n<p class=\"font-size-14\"><a href=\"https:\/\/qqri.com\/qqr\/\" class=\"white-text\"><i class=\"fa fa-home\" style=\"font-size:14px\"><\/i> \u00a0 Home<\/a> &nbsp; <i class=\"fa fa-angle-double-right\" style=\"font-size:16px; color:#fff;\"><\/i><a href=\"https:\/\/qqri.com\/qqr\/case-studies\/\" class=\"white-text\"> &nbsp; Case Studies &nbsp; <i class=\"fa fa-angle-double-right\" style=\"font-size:16px; color:#fff;\"><\/i>&nbsp; <a href=\"https:\/\/qqri.com\/qqr\/development-of-claims-bank-for-one-of-the-worlds-largest-electrolyte-formulation\/\" class=\"white-text\"> Development of Claims bank for one of the world\u2019s largest electrolyte formulation<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;    1. Brand Equity and Performance Tracking content&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;||3px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_image src=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/09\/electrolyte-formulation-details.jpg&#8221; _builder_version=&#8221;3.27.4&#8243; animation_direction=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243; alt=&#8221;electrolyte-formulation-details&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.0.1&#8243;][et_pb_text admin_label=&#8221;Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering.&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_orientation=&#8221;justify&#8221; animation_direction=&#8221;right&#8221; text_text_align=&#8221;justify&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.1.0&#8243;]<\/p>\n<h2 class=\"font-size-18\">The Scope \u2013 <\/h2>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">The client, a well-known consumer healthcare company, wanted to create claims for one of the world&#8217;s largest electrolyte formulation.<\/li>\n<li class=\"arrow_right paragraph-text\">Hence validation of these claims was required from qualified HCP&#8217;s.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243;][et_pb_text admin_label=&#8221;Our client, a major car manufacturer, had an understanding that their dealers all over India were giving additional discounts over and above what the company was already offering.&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_orientation=&#8221;justify&#8221; animation_direction=&#8221;right&#8221; text_text_align=&#8221;justify&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<h2 class=\"font-size-18\">The Methodology \u2013 <\/h2>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Quantitative Face to face interviews with 350 HCPs that consisted of GPs, Paediatricians, and Gynecologists.<\/li>\n<li class=\"arrow_right paragraph-text\">A total of 8 claims were tested to get the agreement levels from HCPs.<\/li>\n<li class=\"arrow_right paragraph-text\">Four claims were shortlisted and then taken to the Phase 2 which were Online In-depth interviews. 4 shortlisted claims were discussed in-depth, and a single most powerful claim for the product was developed from the rich insights provided by 350 HCPs<\/li>\n<li class=\"arrow_right paragraph-text\">Further conditions like mild sickness, heat exhaustion, general fever, common cold, flu, dehydration, etc. were checked for each claim to propose the most accurate indicator for the claim.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Desktop Section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;2&#8243; _address=&#8221;2.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.2.0&#8243;][et_pb_text admin_label=&#8221;Dealerships offering the violations on the discount offered in various segments of cars were identified. Documentary proof, along with audio\/video recordings, was provided to authenticate the findings. This not only helped the client in curbing the mal-practice among the dealers but also for setting an example for other dealerships. Apart from this, insights on the sales process were also provided in terms of explanation of variant features, test drive offered, follow up calls etc.&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.2.0.0&#8243;]<\/p>\n<h2 class=\"font-size-18\">The Outcome \u2013 <\/h2>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">The insights from the research revealed the top claims that would be most suited to the product benefits.<\/li>\n<li class=\"arrow_right paragraph-text\">The company would use these claims as a positioning platform for product promotions to HCP&#8217;s.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;3.27.3&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; 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module_class=&#8221;black-text&#8221; _builder_version=&#8221;3.27.4&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;2&#8243; _address=&#8221;3.2.0.2&#8243;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Scope \u2013 The client, a well-known consumer healthcare company, wanted to create claims for one of the world\u2019s largest electrolyte formulation. Hence validation of these claims was required from qualified HCP\u2019s. Quantitative Face to face interviews with 350 HCPs that consisted of GPs, Paediatricians, and Gynecologists.<br \/>\n<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<span style=\"font-weight: 400;\">The client, a well-known consumer healthcare company, wanted to create claims for one of the world's largest electrolyte formulation.\u00a0\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Hence validation of these claims was required from qualified HCP\u2019s<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Methodology used<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Quantitative Face to face interviews with 350 HCPs that consisted of GPs, Paediatricians, and Gynaecologists<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A total of 8 claims were tested to get the agreement levels from HCPs.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Four claims were shortlisted and then taken to the Phase 2 which were Online In-depth interviews. 4 shortlisted claims were discussed in-depth, and a single most powerful claim for the product was developed from the rich insights provided by 350 HCPs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Further conditions like mild sickness, heat exhaustion, general fever, common cold, flu, dehydration, etc. were checked for each claim to propose the most accurate indicator for the claim.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\u00a0","_et_gb_content_width":"","footnotes":""},"categories":[12,6],"tags":[],"class_list":["post-1161","post","type-post","status-publish","format-standard","hentry","category-case-study","category-healthcare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Development of Claims bank for one of the world\u2019s largest electrolyte formulation - Q&amp;Q Research Insights Pvt. 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