{"id":72,"date":"2019-07-27T09:55:53","date_gmt":"2019-07-27T09:55:53","guid":{"rendered":"https:\/\/qqri.com\/qqr\/?page_id=72"},"modified":"2019-09-01T06:14:49","modified_gmt":"2019-09-01T06:14:49","slug":"brand-equity-tracking","status":"publish","type":"page","link":"https:\/\/www.qqri.com\/qqr\/how-we-do-it\/brand-equity-tracking\/","title":{"rendered":"Brand Equity &#038; Tracking"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Brand Equity &#038; Tracking banner&#8221; _builder_version=&#8221;3.26.4&#8243; background_image=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/07\/Brand-Equity-Tracking-banner.jpg&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.26.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text admin_label=&#8221;Brand Equity &#038; Performance Tracking&#8221; module_class=&#8221;center&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|700|||||||&#8221; header_font=&#8221;|800|||||||&#8221; background_color=&#8221;rgba(255,255,255,0.68)&#8221; custom_margin=&#8221;40px|40px|40px|40px|true|true&#8221; custom_margin_tablet=&#8221;0px|0px|0px|0px|true|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px|10px||10px|false|true&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;]<\/p>\n<h1 class=\"black-text font-size-36\">Brand Equity &#038; Performance Tracking<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_module=&#8221;4339&#8243; saved_tabs=&#8221;all&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;1&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.3&#8243; background_color=&#8221;#269c86&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;] \t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/www.qqri.com\/qqr\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\"><i class=\"fa fa-angle-double-right\"><\/i><\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"Brand Equity &#038; Tracking\">Brand Equity &#038; Tracking<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;    1. Brand Equity and Performance Tracking content&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;||2px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_image src=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/07\/Brand-Equity-and-Performance-Tracking-Details.jpg&#8221; _builder_version=&#8221;3.27.3&#8243; animation_direction=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243; alt=&#8221;Brand-Equity-and-Performance-Tracking-Details&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.0.1&#8243;][et_pb_text admin_label=&#8221;Brand Equity &#038; Performance Tracking&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;left&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.1.0&#8243;]<\/p>\n<h2 class=\"font-size-28\">Your brand speaks to you!<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Brand Equity &#038; Performance Tracking&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; text_text_color=&#8221;#000000&#8243; animation_direction=&#8221;right&#8221; _i=&#8221;1&#8243; _address=&#8221;2.0.1.1&#8243;]<\/p>\n<p class=\"paragraph-text\">Building a strong brand is more than merely providing a reliable product or satisfying a few consumers. Building a strong brand requires the measurement of crucial brand equity parameters, then adapting the company&#8217;s performance to meet the high-value areas of the consumers. Without studying the equity of the brand, it is challenging to understand the brand&#8217;s current perception and position in the market amongst its consumers and thus, critical areas of improvement. Realizing the potential of a brand is essential in terms of strategy and brand investment decisions. Hence evaluating a brand is critical to understand the effectiveness of the current strategy, to defend brand budgets and decision making for the long run. Brand equity tracking thus becomes imperative for new as well as established brands.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243;][et_pb_text admin_label=&#8221;Brand Equity accurately represents the&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<p class=\"paragraph-text\">Brand Equity accurately represents the brand&#8217;s competitive environment and its position in the same. Information captured in a brand equity study<br \/>\n includes \u2013<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Desktop-section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;2&#8243; _address=&#8221;2.2&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.2.0&#8243;][et_pb_text admin_label=&#8221;Awareness Usage Satisfaction Brand Consideration and intention to purchase&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.2.0.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Awareness<\/li>\n<li class=\"arrow_right paragraph-text\">Usage<\/li>\n<li class=\"arrow_right paragraph-text\">Satisfaction<\/li>\n<li class=\"arrow_right paragraph-text\">Brand Consideration and intention to purchase<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.2.1&#8243;][et_pb_text admin_label=&#8221;Brand Advocacy Brand Perception Experience of Brand users, aware non-users and Lapsers&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.2.1.0&#8243;]<\/p>\n<ul>\n<li class=\"arrow_right paragraph-text\">Brand Advocacy<\/li>\n<li class=\"arrow_right paragraph-text\">Brand Perception<\/li>\n<li class=\"arrow_right paragraph-text\">Experience of Brand users, aware non-users and Lapsers<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Mobile-section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;3&#8243; _address=&#8221;2.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.3.0&#8243;][et_pb_text admin_label=&#8221;Awareness Usage Satisfaction Brand Consideration and intention to purchase&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.3.0.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Awareness<\/li>\n<li class=\"arrow_right paragraph-text\">Usage<\/li>\n<li class=\"arrow_right paragraph-text\">Satisfaction<\/li>\n<li class=\"arrow_right paragraph-text\">Brand Consideration and intention to purchase<\/li>\n<li class=\"arrow_right paragraph-text\">Brand Advocacy<\/li>\n<li class=\"arrow_right paragraph-text\">Brand Perception<\/li>\n<li class=\"arrow_right paragraph-text\">Experience of Brand users, aware non-users and Lapsers<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;4&#8243; _address=&#8221;2.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.4.0&#8243;][et_pb_text admin_label=&#8221;When tracked over a significant period,&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.4.0.0&#8243;]<\/p>\n<p class=\"paragraph-text\">When tracked over a significant period, these studies offer strategic value and consistent results that can be used to generate actionable insights and design the brand&#8217;s architecture.<\/p>\n<p class=\"paragraph-text\">Furthermore, brand equity research can shed light on consumer needs and branding direction for the next few years. This allows for the ability to make well-balanced and informed decisions to differentiate from other competitors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;5&#8243; _address=&#8221;2.5&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.5.0&#8243;][et_pb_text admin_label=&#8221;Methodologies used \u2013 &#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;||||||||&#8221; text_text_align=&#8221;justify&#8221; text_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#269c86&#8243; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#269c86&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.5.0.0&#8243;]<\/p>\n<p class=\"paragraph-text\">Methodologies used \u2013 <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Desktop Section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;6&#8243; _address=&#8221;2.6&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.6.0&#8243;][et_pb_text admin_label=&#8221;Quantitative Face to Face surveys  360-degree brand tracks&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.6.0.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Quantitative Face to Face surveys<\/li>\n<li class=\"arrow_right paragraph-text\">360-degree brand tracks<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.6.1&#8243;][et_pb_text admin_label=&#8221;Computer-Aided Personal Interviews (CAPI)  Online Panels&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.6.1.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Computer-Aided Personal Interviews (CAPI)<\/li>\n<li class=\"arrow_right paragraph-text\">Online Panels<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Mobile Section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;7&#8243; _address=&#8221;2.7&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.7.0&#8243;][et_pb_text admin_label=&#8221;Quantitative Face to Face surveys  360-degree brand tracks&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.7.0.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Quantitative Face to Face surveys<\/li>\n<li class=\"arrow_right paragraph-text\">360-degree brand tracks<\/li>\n<li class=\"arrow_right paragraph-text\">Computer-Aided Personal Interviews (CAPI)<\/li>\n<li class=\"arrow_right paragraph-text\">Online Panels<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;3.27.3&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_module=&#8221;5280&#8243; saved_tabs=&#8221;all&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;3&#8243;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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