{"id":60,"date":"2019-07-27T09:53:44","date_gmt":"2019-07-27T09:53:44","guid":{"rendered":"https:\/\/qqri.com\/qqr\/?page_id=60"},"modified":"2019-08-31T06:16:33","modified_gmt":"2019-08-31T06:16:33","slug":"fmcg-consumer-durables","status":"publish","type":"page","link":"https:\/\/www.qqri.com\/qqr\/what-we-do\/fmcg-consumer-durables\/","title":{"rendered":"FMCG \/ Consumer Durables"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;FMCG &#038; Consumer Durables banner&#8221; _builder_version=&#8221;3.26.4&#8243; background_image=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/08\/Fmcg-and-consumer-durables-banner.jpg&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.26.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text admin_label=&#8221;FMCG &#038; Consumer Durables&#8221; module_class=&#8221;center&#8221; _builder_version=&#8221;3.26.4&#8243; text_font=&#8221;|700|||||||&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;36px&#8221; background_color=&#8221;rgba(255,255,255,0.85)&#8221; custom_margin=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding=&#8221;10px|5px|10px|5px|true|true&#8221; animation_style=&#8221;fade&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;]<\/p>\n<p class=\"black-text font-size-24\">Insight-driven decision making can accelerate your growth!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_module=&#8221;4339&#8243; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;1&#8243;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;3.27.3&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.3&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.3&#8243; background_color=&#8221;#269c86&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;] \t\t\t<!-- Flexy Breadcrumb -->\r\n\t\t\t<div class=\"fbc fbc-page\">\r\n\r\n\t\t\t\t<!-- Breadcrumb wrapper -->\r\n\t\t\t\t<div class=\"fbc-wrap\">\r\n\r\n\t\t\t\t\t<!-- Ordered list-->\r\n\t\t\t\t\t<ol class=\"fbc-items\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\r\n\t\t\t\t\t\t            <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\r\n                <span itemprop=\"name\">\r\n                    <!-- Home Link -->\r\n                    <a itemprop=\"item\" href=\"https:\/\/www.qqri.com\/qqr\">\r\n                    \r\n                                                    <i class=\"fa fa-home\" aria-hidden=\"true\"><\/i>Home                    <\/a>\r\n                <\/span>\r\n                <meta itemprop=\"position\" content=\"1\" \/><!-- Meta Position-->\r\n             <\/li><li><span class=\"fbc-separator\"><i class=\"fa fa-angle-double-right\"><\/i><\/span><\/li><li class=\"active\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\" title=\"FMCG \/ Consumer Durables\">FMCG \/ Consumer Durables<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;    1. Brand Equity and Performance Tracking content&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;||28px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_image src=&#8221;https:\/\/qqri.com\/qqr\/wp-content\/uploads\/2019\/08\/fmcg-and-consumer-durables-details.jpg&#8221; _builder_version=&#8221;3.26.4&#8243; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.0.1&#8243;][et_pb_text admin_label=&#8221;FMCG &#038; Consumer Durables&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;left&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.1.0&#8243;]<\/p>\n<h2 class=\"font-size-28\">FMCG &#038; Consumer Durables<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;FMCG &#038; Consumer Durables&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; text_text_color=&#8221;#000000&#8243; animation_direction=&#8221;right&#8221; _i=&#8221;1&#8243; _address=&#8221;2.0.1.1&#8243;]<\/p>\n<p class=\"paragraph-text\">In a rapidly changing market scenario of FMCG and consumer durable products, Q&#038;Q Research Insights Pvt. Ltd provides complete 360-degree services to clients. We work in this domain right from need-gap identification to segmentation, market size estimation, brand equity measurement, pre, and post-concept-testing and post-launch feedback. We help manufacturers, and retailers increase profitability by understanding consumer purchase motivations\/drivers, seeking product attributes that are valued by consumers, identifying usage need gaps, improving to refine the mix and size of product lines, understanding their media habits and optimizing their product portfolios. Being a dynamic industry, we customize the research tools and methodologies often since one size doesn&#8217;t fit all. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;1&#8243; _address=&#8221;2.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.1.0&#8243;][et_pb_text admin_label=&#8221;Our qualified team of researchers have in-depth knowledge and category experience to understand&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.1.0.0&#8243;]<\/p>\n<p class=\"paragraph-text\">Our qualified team of researchers have in-depth knowledge and category experience to understand client requirements and accordingly offer them customized research solutions. Depending on the research objectives and client&#8217;s need, we offer various quantitative or qualitative or hybrid research methodologies. We help you understand your consumers and thus make business decisions and keep above the competition.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;2&#8243; _address=&#8221;2.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.2.0&#8243;][et_pb_text admin_label=&#8221;Our core strength remains in delivering quality&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;justify&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.2.0.0&#8243;]<\/p>\n<p class=\"paragraph-text\">Our core strength remains in delivering quality and insightful results in quick turnaround time.<\/p>\n<p class=\"font-size-18\"><strong>Our Expertise in this area &#8211;  <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Desktop-section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;3&#8243; _address=&#8221;2.3&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.3.0&#8243;][et_pb_text admin_label=&#8221;Home usage Test Satisfaction measurement studies&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.3.0.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Home usage Test <\/li>\n<li class=\"arrow_right paragraph-text\">Satisfaction measurement studies <\/li>\n<li class=\"arrow_right paragraph-text\">Consumer Conversion and Churn Analysis <\/li>\n<li class=\"arrow_right paragraph-text\">Usage and Attitude Studies <\/li>\n<li class=\"arrow_right paragraph-text\">Brand Equity Measurement <\/li>\n<\/ul>\n<div class=\"sub-list\">\n<ul class=\"arrow_right1 paragraph-text\">\n<li><a>Brand positioning and concept testing<\/a><\/li>\n<li><a>Brand universe measurement<\/a><\/li>\n<li><a>Brand experience<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;1&#8243; _address=&#8221;2.3.1&#8243;][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Concept and Ad Testing \u2013 Pre and Post Segmentation Studies&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;right&#8221; _i=&#8221;0&#8243; _address=&#8221;2.3.1.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Concept and Ad Testing \u2013 Pre and Post <\/li>\n<li class=\"arrow_right paragraph-text\">Segmentation Studies <\/li>\n<li class=\"arrow_right paragraph-text\">Understanding Path to Purchase<\/li>\n<li class=\"arrow_right paragraph-text\">Shop Along Surveys<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Desktop-section&#8221; _builder_version=&#8221;3.26.4&#8243; custom_margin=&#8221;||||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;4&#8243; _address=&#8221;2.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.4.0&#8243;][et_pb_text admin_label=&#8221;Home usage Test Satisfaction measurement studies&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.4.0.0&#8243;]<\/p>\n<div class=\"arrow-right-list\">\n<ul>\n<li class=\"arrow_right paragraph-text\">Home usage Test <\/li>\n<li class=\"arrow_right paragraph-text\">Satisfaction measurement studies <\/li>\n<li class=\"arrow_right paragraph-text\">Consumer Conversion and Churn Analysis <\/li>\n<li class=\"arrow_right paragraph-text\">Usage and Attitude Studies <\/li>\n<li class=\"arrow_right paragraph-text\">Brand Equity Measurement <\/li>\n<\/ul>\n<div class=\"sub-list\">\n<ul class=\"arrow_right1 paragraph-text\">\n<li><a>Brand positioning and concept testing<\/a><\/li>\n<li><a>Brand universe measurement<\/a><\/li>\n<li><a>Brand experience<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<li class=\"arrow_right paragraph-text\">Concept and Ad Testing \u2013 Pre and Post <\/li>\n<li class=\"arrow_right paragraph-text\">Segmentation Studies <\/li>\n<li class=\"arrow_right paragraph-text\">Understanding Path to Purchase<\/li>\n<li class=\"arrow_right paragraph-text\">Shop Along Surveys<\/li>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; _i=&#8221;5&#8243; _address=&#8221;2.5&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;2.5.0&#8243;][et_pb_text admin_label=&#8221;Contact us to find out how we can help your business!&#8221; _builder_version=&#8221;3.27.3&#8243; text_font=&#8221;|300|||||||&#8221; text_text_align=&#8221;left&#8221; animation_direction=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;2.5.0.0&#8243;]<\/p>\n<p class=\"paragraph-text\"><a href=\"https:\/\/qqri.com\/qqr\/contact\/\" class=\"green-text\" ><b>Contact us<\/b><\/a> to find out how we can help your business!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;0px||0px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;3&#8243; 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_i=&#8221;2&#8243; _address=&#8221;3.0.2&#8243;][et_pb_divider color=&#8221;#aadb24&#8243; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;3.0.2.0&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;fmcg-case-studies&#8221; _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;4px||3px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row _builder_version=&#8221;3.26.4&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243;][et_pb_text _builder_version=&#8221;3.26.4&#8243; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<h2><strong>Case Studies<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.26.4&#8243; 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