How We Do It ?

Building a strong brand is more than merely providing a reliable product or satisfying a few consumers…

Brand experience affects consumer behavior, decision making, their involvement, attachment, and…

The right price of a product is a value that is the closest to the real value of the product determined by…

Mystery shopping is a tool used to assess the levels of adherence to the Company’s standard operating guidelines…

Very often, branding and product effectiveness depend on the communication used by the brand to…

Usage and Attitude studies have helped marketers understand their category in terms of consumer need…

Consumer Panels consist of prefixed consumers based on given criteria whose buying behavior is studied…

Our Associations and Awards